As someone who admits that computers aren't really his strongest suit, Randal Gillett needed a platform that was simple to use and learn. As well, RavenWolf was only just starting out when they began looking for brewery management software, so they needed a software to help their business start up effectively. In other words, Randal was looking for a software that would help RavenWolf Brewing get off on the right foot without being “too technical”
As well, as a startup, Randal needed something that was effective, but ALSO one that was economical. All startups have very limited capital to work with at the start, so every dollar they spend has to be worth the cost. So, while they needed something effective, they also needed something affordable. Not just one or the other.