Setting prices for your products can be incredibly difficult, especially when the COGS of said product is hard to easily determine. How can you be sure whether your pricing is too high, or if you're actually pricing under what your product is worth? For many breweries, especially smaller ones, attempting to hit that sweet spot and figure out your COGS means hours of wasted time, and potentially plenty of lost revenue. This is a struggle Pretentious Barrel House found themselves in.
Before signing on with Brew Ninja, Pretentious Barrel House was having issues with COGS and pricing their products. Specifically, Pretentious Barrel House's CEO, Joshua Martinez, describes this time by saying, "We were having issues determining asset value, and cost of our product." Without a system in place, it was difficult to determine how much their ingredients were worth, how much their products were costing, and ultimately, they lacked vital information that would help them determine how to price their products. Pretentious needed a solution that would help them determine cost in real time, and they eventually found Brew Ninja.