When starting out in a new and overwhelming industry, first getting your business up and running can feel very daunting. For Gradient, the beverage alcohol industry was brand new to them, and as such, the amount of hurdles they had to tackle felt endless.
According to one of Gradient's Co-Founders, Trisha Woodlock, they needed help with getting a handle on how best to tackle production. Once production was up and running, they needed a system that would help them stay on track. Staying compliant with the various regulatory boards that exist in this industry is also an essential part of this business.
Gradient needed to make sure they had a software solution that would suit not only their needs, but the budget of their brand new business as well. Especially for a startup, it's crucial to make sure you don't break the bank. Gradient didn't only have their current business in mind, but also their future plans. They were looking for something that could grow with them long term.